Lode Dewulf is trusted as a global thought leader for patient engagement in medicine development. He currently works as Chief Patient Officer at Servier, a foundation-governed global pharmaceutical company.
Lode Dewulf, MD, DPM, FFPM, Chief Patient Affairs Officer, Servier
When Dr. Dewulf studied and practiced medicine, he quickly realized that true engagement, with the patients and their families, are at least as important as good medicine in achieving the best health outcomes. He joined the pharmaceutical industry in 1989 to create a broader impact through medical education. Ten years later, when the internet started to grow as a new way to provide quality medical information, he took a sabbatical and co-founded PlanetMedica, Europe’s first healthcare portal. Dr. Dewulf continued in global executive leadership roles in pharmaceutical medical affairs. In 2012 at UCB, he became Chief Patient Affairs Officer, the industry’s first executive dedicated to patient affairs. Dr. Dewulf volunteers his time supporting individual patients and advising both private and public organizations about patient engagement.
ObaQ&A with the Change Makers at the Forefront of Patient-Centricity: Accelerating the cultural change toward patient-centricity
Kazuyoshi Hatanaka, Chairman of Japan Partners for Patient-Centric Care (JPPaC)
Mr. Kazuyoshi Hatanaka has vast experience in the pharmaceutical industry and worked from 1968 to 2006 at Yamanouchi Pharmaceutical Co., Ltd, which merged to become Astellas Pharma Inc. He was also a management consulting professional at Hatanaka Pharma Consulting, a Professor at Kagawa University Business School Graduate School of Management, and an auditor at Toho Pharmaceutical.
Since 2014, Mr. Hatanaka serves as the Chairman of an non-profit organization (NPO) called Japan Partners for Patient-Centric Care (JPPaC), whose mission is “The needs of the patient come first”. Through his NPO activities, he is learning from survivors of intractable diseases and cancer, regarding what it is to be a patient, and how should “patient-centric medicine” be defined.
Current titles: Chairman of Japan Partners for Patient-Centric Care (JPPaC) and Specially Appointed Professor, Graduate School of Pharma Management, Japan University of Economics
Q: We have heard that your NPO, JPPaC, is a patient advocacy group that will be participating in eyeforpharma Japan. We would like to ask you about JPPaC’s activities, as well as your thoughts on your timing of re-acknowledging the importance of patient-centricity and putting it into practice as a patient advocacy group in Japan – why now?
ObaQ&A with the Change Makers at the Forefront of Patient-Centricity: Challenges and Actions Needed for Patient-Centricity in Japan
Cosmo Public Relations Corp. President, Kumi Sato, joined the Center of Open Innovation Network for Smart Health (COINS) and the Innovation Center of NanoMedicine (iCONM) to lecture on communication strategy. The COINS/iCONM event included a series of seminars under the central theme, “Looking ahead to the arrival of globalization and the AI era.” The COINS/iCONM event was attended by doctors and researchers specializing in smart nanomachines.
Sato’s lecture was entitled, “How to Effectively Communicate – Communication Leadership.” In her presentation, she instructed participants how to consider healthcare communication strategies beyond ad hoc tactics by harnessing COSMO’s communication framework. She began by introducing how COSMO uses an “umbrella framework” to approach core healthcare communication challenges.
ObaKumi Sato Speaks on Communication Strategy Frameworks at COINS Retreat Camp 2019
SwitchPoint is a movement built around diverse gatherings of the smart, the curious, and the creative from all circles of humanitarian and global development work. SwitchPoint Shibuya is a globally curated event created in a partnership between IntraHealth International, The Global Fund to Fight AIDS, Tuberculosis and Malaria, and the Japan Center for International Exchange focused on inventive approaches to solving health challenges in Africa. The event will feature talks and performances, interactive microlabs, and a networking reception.
ObaDr. Hozumi hosts SwitchPoint Shibuya, an event focused on inventive approaches to solving health challenges in Africa
Cosmo Public Relations Corp. today announced that their Deputy Managing Director, Tomomi Nagasawa, was shortlisted as PR Professional of the Year (Agency) at PR Awards Asia 2019. PR Awards Asia celebrates the most outstanding, inspired and successful campaigns, individuals and companies in Asia-Pacific’s communication industry.
Tomomi creates multi-stakeholder healthcare communication strategies to deliver the best client outcomes. She was instrumental in transforming COSMO to its current expertise in healthcare and biotech. Tomomi is also a role model for young Japanese women; she effectively wears three hats: she is the Deputy Managing Director of COSMO, she is the mother of a young child, and she is also a local politician’s wife. Balancing these vastly different duties, she exemplifies a new generation of Japanese women, who can have it all.
ObaCOSMO PR’s Tomomi Nagasawa shortlisted for PR Professional of the Year (Agency) at PR Awards Asia 2019
After nearly 60 years in business since it was established, COSMO reflects on the past 12 months of helping MNCs navigate Japanese healthcare communications.
Healthcare Communication Consulting
Healthcare communications consultancy has grown further into our core offering since we first committed to this space over a decade ago. This year, COSMO was a leading consulting agency for one of the largest M&A deals by a Japanese company.
We also managed product launches across varied disease areas and proactively communicated clinical milestones. COSMO provided English and Japanese communication services across preclinical to launch phases for both established pharmaceutical companies and upcoming biotech companies.
ObaNavigating the Japan healthcare landscape over the past 12 months
The ACCJ was established 70 years ago when founding ACCJ President Dennis McEvoy met General Douglas MacArthur to discuss the great potential of the ACCJ as a force for good. Since then, the ACCJ has become a primary voice in the US–Japan economic partnership and the premier foreign business organization in Japan.
“Frontiers of Global Health Beyond ‘Access to Medicines’” Global Health Forum was held on February 22, 2018 at the Tokyo American Club. The global health forum was co-hosted by COSMO and Management Science for Health (MSH), a non-profit organization based in Washington D.C. Approximately 60 people, including medical doctors, pharmaceutical industry representatives, researchers, students, and officials from the Ministry of Foreign Affairs participated and discussed the issues facing access to medicine and medical services in developing countries.
ObaHot debate on Health Care Issues in Developing Countries at the Global Health Forum
Our President and CEO, Kumi Sato, recently had the opportunity to write for the International Public Relations Association’s Thought Leadership Essays.
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COSMO PR has been shortlisted for the International Communications Consultancy Organization (ICCO) Global Awards for the 2017 Independent Consultancy of the Year. We are honored to be placed among our peers as the leading communications firms from the Asia Pacific region. Take a look at the complete shortlist of ICCO PR award candidates here.
COSMO is one of Japan’s leading independent strategic communication consultancies.
Established in 1960, COSMO was a pioneer in the field of public relations in Japan. Today, we continue to shape the communication landscape in the fields of Healthcare, Food & Food Science, and Consumer Goods & Services.