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Reflecting on 2025; Looking Ahead to 2026
Dear Friends and Colleagues, As the year draws to a close, I would like to take this opportunity to express our sincere appreciation for your continued support and trust in COSMO. Throughout 2025, we had the privilege of working with many clients to communicate corporate value through a lens of pressing social issues. In a year marked by rapid changes across the media landscape and societal expectations, we explored new forms of communication that bridge companies and communities, balancing emotive
Media Training: A Must-Have Skill to Build TrustSharpen Your Message, Strengthen Your Brand, and Prepare for Any Question
It is often said that “businesses are public institutions.” The stakeholders surrounding companies have diversified, and businesses now face a wide range of societal demands. Consequently, scrutiny from society is intensifying. A recent survey1 asked, “What do consumers consider to be the roles and responsibilities of companies?” revealed the following results: First place was “Providing safe, secure, and high-quality products, services, and technologies at appropriate prices (78%)”; second place was “Taking appropriate action when unforeseen events occur (59%)”; and third
Corporate Communication Built on Trust and Empathy How Consistent Strategic Planning and Continued Execution Drive Brand Value
In recent years, the environment surrounding the healthcare industry has changed dramatically. In a society that has experienced a pandemic, interest in health and medical care is at an all-time high, and there is renewed focus on the reliability and transparency of healthcare companies. Increased competition, technological innovation, and the personalization of medical care are diversifying the perspectives from which consumers and healthcare professionals evaluate healthcare companies. As a result, it is increasingly necessary for companies to differentiate themselves from