Who we are

One of Japan’s leading independent strategic communication consultancies providing a full range of services from planning to execution.

An industry pioneer, we have been at the heart of establishing strategic public relations in Japan.
Today we specialize in communication activities for companies and organizations in the healthcare sector.

Our Experience

Our Experience

COSMO has partnered with more than 500 companies, international and domestic, to develop localized communication strategies tailored for the Japanese market.

Our People

Our People

COSMO's staff come from diverse professional backgrounds and are multi-cultural and bilingual. This allows us to assign Japanese and international professionals for the unique requirements of each project.

Our Expertise

Our Expertise

Our seasoned advisors and communication consultants work together with a wide network of key opinion leaders to craft and execute award-winning communication strategies.

News

Online Seminar Co-sponsored by Insights4 Pharma and Cosmo Public Relations

Aligning pharma business objectives with patients’ life goals -Applying the patient insight approach of drug development to communications- Healthcare in Japan is undergoing drastic change. To address these shifting trends, COSMO co-hosted an online seminar with global pharmaceutical news media Insights4 Pharma. The seminar succeeded in spotlighting the crucial role of patient insights, particularly: • The pursuit of patient insights leads to early detection of disease, prevention of serious illness, improved adherence, and improved healthcare outcomes. • A solid understanding of

HIV Prevention Focusing on Communities

– Interview with Kota Iwahashi, President of akta – Understanding how akta became a NPO success story Patient empowerment and greater patient participation in managing one’s own health care have gained attention in recent years. One area where this trend has made particular progress is that of HIV and AIDS. As president of akta, Kota Iwahashi has been at the forefront of anti-HIV efforts in Japan. In a sequel to our last newsletter issue, COSMO wanted to learn more about

<HIV today> Latest Information and Changing Mindsets: Shifting to a community-based approach that puts people and the community at the center – Interview with Kota Iwahashi, President of akta –

More than a year has passed since the COVID-19 pandemic began. Among the many consequences being felt by us all, one issue that stands out is the impact on operations at public health centers, a body that tended to garner little attention in the past. The past year has underscored the important role public health centers play, but has also shone a light on the difficulties created when such centers are forced to focus exclusively on one disease, in this

COSMO publishes second Patient Insight Report, focusing on women’s cancer

– How patient empowerment affects gynecological and breast cancer patients – The influence media and patient groups have over patients’ attitudes and behaviors toward treatment COSMO’s Patient Insight Report series launched in July 2020. The second volume has now been published, this time focusing on women’s cancer. The report offers quantitative and qualitative insights into how information affects the choices women’s cancer patients make. It first analyzes attitudes and behaviors toward treatment selection, as observed among patients of the three

COSMO Healthcare Interview: “Japan in 10 Minutes”

No. 2: Dr. Masaharu Tsubokura, MD, of Hirata Central Hospital in Fukushima As the second segment of COSMO’s “Japan in 10 Minutes” interview series, our CEO Kumi Sato interviews with Dr. Tsubokura, of Hirata Central Hospital in Japan. In the interview, Dr. Tsubokura discussed the situation about PCR testing and Antibody testing in Japan.

Corporate Relevance:Communications Strategies in the COVID-19 Age

1. Should we expect a paradigm shift? Finally we are seeing a flattening of the worldwide COVID-19 curve and lifting of lockdowns across major cities. On May 14, Japan lifted its state of emergency for 39 prefectures. With people and businesses asked to either refrain entirely or severely restrict so many activities during the crisis, we are now entering a new phase of resuming daily life while coexisting with the virus. Some experts are predicting that the post-COVID-19 world will be

COSMO Healthcare YouTube Channel Opened

~ 1st Video “COSMO Healthcare Special Interview –Japan in 10 Minutes” COSMO Healthcare has now opened a YouTube channel to disseminate medical information and news of industry trends.

EyeforPharma Patient Summit USA: Patient Engagement Insights

Q&A with the Change Makers at the Forefront of Patient-Centricity COSMO’s senior consultant in Washington DC, Emi Yasukawa, reports on the EyeforPharma Patient Summit USA held October 2 – 3. At the two-day summit in Philadelphia, pharmaceutical industry professionals and patient advocacy groups gathered to share their insights move the industry forward. In this article, I am honored to share insights and takeaways from three change makers. The following are three key takeaways that will help us form our next

COSMO publishes second Patient Insight Report, focusing on women’s cancer

– How patient empowerment affects gynecological and breast cancer patients – The influence media and patient groups have over patients’ attitudes and behaviors toward treatment COSMO’s Patient Insight Report series launched in July 2020. The second volume has now been published, this time focusing on women’s cancer. The report offers quantitative and qualitative insights into how information affects the choices women’s cancer patients make. It first analyzes attitudes and behaviors toward treatment selection, as observed among patients of the three

Medinew and COSMO Joint Webinar: What Patients Expect of Pharmaceutical Companies Today; Insights on Appropriate Information Provision

On October 28, COSMO co-hosted a joint webinar with Medinew, a leading medical marketing magazine with a large readership among the pharmaceutical industry. Highlights from the session have now been made available online as a Medinew seminar report (Japanese language only). Setting out to establish answers to the event’s topic of “What Patients Expect of Pharmaceutical Companies on Appropriate Information Provision Today,” Mr. Yoshiaki Kaneko, CEO of Medinew’s operating company, Pharma Information Network, Inc., opened the webinar with a presentation

Online Survey of 300 Cancer Patients in Japan

Online Survey of 300 Cancer Patients in Japan Real Patient Experiences of Choosing Cancer Treatment Revealed 30% Followed Doctors’ Recommendation Without Sufficient Understanding   TOKYO – July 31, 2020 – In light of the growing number of cancer treatment options now available, COSMO HEALTHCARE has conducted a nationwide online survey of 300 patients across ten major types of cancer in order to gain insight into how informed cancer patients are when deciding on treatment options.

HIV Prevention Focusing on Communities

– Interview with Kota Iwahashi, President of akta – Understanding how akta became a NPO success story Patient empowerment and greater patient participation in managing one’s own health care have gained attention in recent years. One area where this trend has made particular progress is that of HIV and AIDS. As president of akta, Kota Iwahashi has been at the forefront of anti-HIV efforts in Japan. In a sequel to our last newsletter issue, COSMO wanted to learn more about

<HIV today> Latest Information and Changing Mindsets: Shifting to a community-based approach that puts people and the community at the center – Interview with Kota Iwahashi, President of akta –

More than a year has passed since the COVID-19 pandemic began. Among the many consequences being felt by us all, one issue that stands out is the impact on operations at public health centers, a body that tended to garner little attention in the past. The past year has underscored the important role public health centers play, but has also shone a light on the difficulties created when such centers are forced to focus exclusively on one disease, in this

The American Chamber of Commerce in Japan (ACCJ) Viewpoint: Revise Japan’s Immigration Laws to Allow Hiring of Foreign Domestic Workers to Support Japanese Women’s Participation in the Workforce

The American Chamber of Commerce in Japan (ACCJ) Viewpoint: Revise Japan’s Immigration Laws to Allow Hiring of Foreign Domestic Workers to Support Japanese Women’s Participation in the Workforce   The ACCJ has issued three Viewpoints on this topic. The first two were issued in 2013 and 2015, with sponsorship from the ACCJ Growth Strategy Task Force. This most recent Viewpoint was issued in November 2020 and was sponsored by the ACCJ FDI and Global Economic Cooperation Committee and the Human

Announcement of personnel changes

Glen Sunohara, current President and Representative Director of J-CAN KK, has joined COSMO as Board Director as of January 1, 2021. Glen will advise COSMO on short and long-term business plans and also leverage his experiences as an expert in healthcare to counsel the company on service enhancement and internal capability development.

COSMO Healthcare Interview: “Japan in 10 Minutes”

No. 2: Dr. Masaharu Tsubokura, MD, of Hirata Central Hospital in Fukushima As the second segment of COSMO’s “Japan in 10 Minutes” interview series, our CEO Kumi Sato interviews with Dr. Tsubokura, of Hirata Central Hospital in Japan. In the interview, Dr. Tsubokura discussed the situation about PCR testing and Antibody testing in Japan.

COSMO Healthcare YouTube Channel Opened

~ 1st Video “COSMO Healthcare Special Interview –Japan in 10 Minutes” COSMO Healthcare has now opened a YouTube channel to disseminate medical information and news of industry trends.

Careers

Interested in working with us?

Since its founding in 1960, COSMO has been a pioneering force behind countless transformations in Japan’s public relations industry. To this day, each of us carry this trailblazer spirit as a company of leaders, and never followers.

Contact & Access

7F Azabu Kaisei Building,
1-8-10 Azabudai
Minato-ku, Tokyo,
Japan 〒106-0041
TEL +81(0)3-5561-2911
FAX +81(0)3-5561-2912

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