COSMO publishes second Patient Insight Report, focusing on women’s cancer

– How patient empowerment affects gynecological and breast cancer patients
– The influence media and patient groups have over patients’ attitudes and behaviors toward treatment

COSMO’s Patient Insight Report series launched in July 2020. The second volume has now been published, this time focusing on women’s cancer.

The report offers quantitative and qualitative insights into how information affects the choices women’s cancer patients make.

It first analyzes attitudes and behaviors toward treatment selection, as observed among patients of the three main gynecological cancers – ovarian, cervical and endometrial, as well as breast cancer. Specifically, it examines how their physicians explain treatment options to them, how and what they research, and their willingness to participate in clinical trials and patient group activities, drawing data from a nationwide online survey conducted in March 2020 of 300 patients affected by ten primary cancer types.

Secondly, the report explores how patient empowerment affects women’s cancer patients and how media coverage and patient groups influence their attitudes and behaviors, based on separately conducted research into empowerment among patient groups and analysis of media coverage for women’s cancer.

Research overview

1. Women’s cancer patients’ attitudes toward treatment
Purpose :
To understand gynecological cancer patients’ attitudes and behavior when selecting treatment
Period : March 11, 2020 – March 16, 2020
Method : Online survey
Respondents :
Male and female nationwide, aged 20-68, patients of ten cancer types
Sample size :
Total of 300 respondents (patients of all ten cancer types),
of which 90 respondents are patients of the three primary gynecological cancer types or breast cancer (ovarian cancer patients: 30, cervical and endometrial cancer patients: 30, breast cancer patients: 30)
Research company : Rakuten Insight, Inc.

2. Empowerment by women’s cancer patient groups
Purpose :
To understand the influence of patient groups, patient support groups, and individuals on social media
Research criteria:
A. Patient groups’ number of members, partner companies and organizations, experience of representatives, volume of media coverage, social media activity etc.
Period: January 1, 2017 – December 31, 2019
B. Patient, former patient, patient families, and healthcare providers’ Twitter activity, including number of followers, tweets, and retweets and the content of tweets
Period: January 1, 2019 – December 31, 2019

3. Media coverage trends for women’s cancer
A. Analysis of coverage on women’s cancer
B. Analysis of coverage on companies in women’s cancer area
Analysis criteria :
Number, trends, and tone of articles on women’s cancer, diseases, and related companies by the five national papers (searched via Nikkei Telecom)
Period: January 1, 2019 – December 31, 2019

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岩下裕司COSMO publishes second Patient Insight Report, focusing on women’s cancer