COVID-19 is prompting an acceleration in digital transformation across all sectors. In the healthcare sector, there is growing anticipation for online medical care, app-based treatments, and “digital health”, or health management using digital devices. Regulation prohibiting physicians from providing online medical examinations to first-time patients was lifted in April this year. This was followed in July by the government announcing its Honebuto Plan, in which it stated that it would “develop a scheme to enable patients to receive the entire medical care process online, from medical examinations to receipt of pharmaceutical drugs, by offering electronic prescriptions, online medication guidance, and delivery of pharmaceutical drugs.” This trend of digitalization is only expected to accelerate further.
In recognition of this, COSMO Healthcare held the 1st COSMO Innovation Seminar on October 30 to further public understanding of digital health. Specialists knowledgeable of the current status and future of digital health in Japan and abroad were invited to join lectures, a speaker panel discussion, and participant Q&A session.
The following report includes an overview of the seminar with selected transcripts. (Please note that Japanese honorifics have been omitted for ease of reading).
岩下裕司The Acceleration of Digital Health in Japan Amid COVID-19
COSMO held the seminar, “Proactive Reputation Risk Management,” on November 15 spotlighting its renewed “Reputation Risk Management” core offerings.
As the pharmaceutical and medical device industries grow increasingly complex, demand for reputation risk management also increases. Even risk-averse companies have inevitably faced incidents.
Instead of approaching communication as an add-on service, COSMO recommends proactive reputation risk management, which involves strategic actions based on two cornerstones: The first cornerstone is to upgrade “risk intelligence.” It is important to take a data-driven approach to quantify reputation, including potential risks, on a regular basis. Visualizing specifics and how to fill which gaps illuminates clear strategic directions and enables planning of concrete actions.
The second cornerstone is improving the “risk management” process. This involves proactively identifying risks and bolstering resilience. A bird’s eye view of the whole process is needed to ascertain internal alignment of risk awareness, clarity of governance, and team responsibilities, and training standards.
Cosmo Public Relations Corp. President, Kumi Sato, joined the Center of Open Innovation Network for Smart Health (COINS) and the Innovation Center of NanoMedicine (iCONM) to lecture on communication strategy. The COINS/iCONM event included a series of seminars under the central theme, “Looking ahead to the arrival of globalization and the AI era.” The COINS/iCONM event was attended by doctors and researchers specializing in smart nanomachines.
Sato’s lecture was entitled, “How to Effectively Communicate – Communication Leadership.” In her presentation, she instructed participants how to consider healthcare communication strategies beyond ad hoc tactics by harnessing COSMO’s communication framework. She began by introducing how COSMO uses an “umbrella framework” to approach core healthcare communication challenges.
ObaKumi Sato Speaks on Communication Strategy Frameworks at COINS Retreat Camp 2019
SwitchPoint is a movement built around diverse gatherings of the smart, the curious, and the creative from all circles of humanitarian and global development work. SwitchPoint Shibuya is a globally curated event created in a partnership between IntraHealth International, The Global Fund to Fight AIDS, Tuberculosis and Malaria, and the Japan Center for International Exchange focused on inventive approaches to solving health challenges in Africa. The event will feature talks and performances, interactive microlabs, and a networking reception.
ObaDr. Hozumi hosts SwitchPoint Shibuya, an event focused on inventive approaches to solving health challenges in Africa
The ACCJ was established 70 years ago when founding ACCJ President Dennis McEvoy met General Douglas MacArthur to discuss the great potential of the ACCJ as a force for good. Since then, the ACCJ has become a primary voice in the US–Japan economic partnership and the premier foreign business organization in Japan.
“Frontiers of Global Health Beyond ‘Access to Medicines’” Global Health Forum was held on February 22, 2018 at the Tokyo American Club. The global health forum was co-hosted by COSMO and Management Science for Health (MSH), a non-profit organization based in Washington D.C. Approximately 60 people, including medical doctors, pharmaceutical industry representatives, researchers, students, and officials from the Ministry of Foreign Affairs participated and discussed the issues facing access to medicine and medical services in developing countries.
ObaHot debate on Health Care Issues in Developing Countries at the Global Health Forum
COSMO is one of Japan’s leading independent strategic communication consultancies.
Established in 1960, COSMO was a pioneer in the field of public relations in Japan. Today, we continue to shape the communication landscape in the fields of Healthcare, Food & Food Science, and Consumer Goods & Services.