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Corporate Communication Built on Trust and Empathy How Consistent Strategic Planning and Continued Execution Drive Brand Value
In recent years, the environment surrounding the healthcare industry has changed dramatically. In a society that has experienced a pandemic, interest in health and medical care is at an all-time high, and there is renewed focus on the reliability and transparency of healthcare companies. Increased competition, technological innovation, and the personalization of medical care are diversifying the perspectives from which consumers and healthcare professionals evaluate healthcare companies. As a result, it is increasingly necessary for companies to differentiate themselves from
2024 Year in Review and Renewed Optimism for 2025
Dear Friends and Colleagues, First and foremost, I would like to take this opportunity to thank you for your continued support. 2024 was a challenging year for Japan, ushered in with an earthquake in the Noto Peninsula and an aviation accident at Haneda airport. Alongside recurring natural disasters, significant political and economic fluctuations further tested society as a whole. The healthcare sector also experienced notable reforms, such as the full implementation of the “Work Style Reform for Doctors”
Leveraging “Media Analysis” for Successful PR StrategiesRecognizing environmental changes, understanding opinion trends, and capturing feedback for your business
Disseminating information via the media remains a central pillar of corporate PR activities. However, with the rise of the internet and social media, the different types of information we now encounter diversified significantly. Besides increased online media presence, personal opinions and anonymous posts on social media often gain traction through media coverage, in turn influencing public opinion. So amid all these changes, how should corporate PR departments best go about approaching “media”? In this newsletter, we explore the theme of