Launching a Digital Health Platform

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  • As a venture company, HekaBio did not own materials needed to effectively communicate its plans.
  • Difficult to gain understanding of new business model and secure partnerships.


Communication kit:
  • Developed a clear corporate narrative, accompanied by consistent messaging across product positioning, and media outreach, including media presentations and individual interviews.
Engagement tools:
  • Press releases and video series communicating the platform and service benefits in a practical manner.


  • Media coverage included key message of “Japan’s first online medical examination and treatment platform to be covered by national insurance.”
  • Media exposure established brand credibility and accelerated business partnerships.
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岩下裕司Launching a Digital Health Platform