Launching a Digital Health Platform
HEALTH VENTURE SOLUTIONS
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Challenge
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As a venture company, HekaBio did not own materials needed to effectively communicate its plans.
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Difficult to gain understanding of new business model and secure partnerships.
Activities
Communication kit:
- Developed a clear corporate narrative, accompanied by consistent messaging across product positioning, and media outreach, including media presentations and individual interviews.
Engagement tools:
- Press releases and video series communicating the platform and service benefits in a practical manner.
Outcomes
- Media coverage included key message of “Japan’s first online medical examination and treatment platform to be covered by national insurance.”
- Media exposure established brand credibility and accelerated business partnerships.