In October 2013, COSMO’s President and CEO, Kumi Sato wrote on op-ed for the ACCJ Journal about effective healthcare communications. In particular, she referred to COSMO’s unique, award-winning digital campaign to raise awareness of chronic obstructive pulmonary disease (COPD).
The campaign prompted behavioral change in hard-to-reach patients by capitalizing on influence they listened to most—from their loved ones.
The campaign also demonstrated that in an environment where advertising and direct marketing are unavailable because of strict regulations, creativity is the key to educating the public, spreading a message, and perhaps, even saving lives.
In addition, the campaign highlighted the power of digital media, which continues to grow.
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