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The COSMO Legacy (1)
Giving Shape to Corporate Philosophy
Editorial Policy and Practice in Content Design
Since its founding in 1960, COSMO Public Relations Corporation has pioneered the PR industry in Japan, dedicating itself to establishing strategic communications and PR practices. Today, with healthcare as our core focus area, we support communications frameworks for numerous global corporations and organizations. This issue looks back on our founding era when our editorial principles for content design were formed, and reflects on how these principles inform our work today. In addition, we take this opportunity to announce the inclusion
Reflecting on 2025; Looking Ahead to 2026
Dear Friends and Colleagues, As the year draws to a close, I would like to take this opportunity to express our sincere appreciation for your continued support and trust in COSMO. Throughout 2025, we had the privilege of working with many clients to communicate corporate value through a lens of pressing social issues. In a year marked by rapid changes across the media landscape and societal expectations, we explored new forms of communication that bridge companies and communities, balancing emotive
Media Training: A Must-Have Skill to Build TrustSharpen Your Message, Strengthen Your Brand, and Prepare for Any Question
It is often said that “businesses are public institutions.” The stakeholders surrounding companies have diversified, and businesses now face a wide range of societal demands. Consequently, scrutiny from society is intensifying. A recent survey1 asked, “What do consumers consider to be the roles and responsibilities of companies?” revealed the following results: First place was “Providing safe, secure, and high-quality products, services, and technologies at appropriate prices (78%)”; second place was “Taking appropriate action when unforeseen events occur (59%)”; and third