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COSMO’s latest news.
2024 Year in Review and Renewed Optimism for 2025
Dear Friends and Colleagues, First and foremost, I would like to take this opportunity to thank you for your continued support. 2024 was a challenging year for Japan, ushered in with an earthquake in the Noto Peninsula and an aviation accident at Haneda airport. Alongside recurring natural disasters, significant political and economic fluctuations further tested society as a whole. The healthcare sector also experienced notable reforms, such as the full implementation of the “Work Style Reform for Doctors”
Leveraging “Media Analysis” for Successful PR Strategies
Recognizing environmental changes, understanding opinion trends, and capturing feedback for your business Disseminating information via the media remains a central pillar of corporate PR activities. However, with the rise of the internet and social media, the different types of information we now encounter diversified significantly. Besides increased online media presence, personal opinions and anonymous posts on social media often gain traction through media coverage, in turn influencing public opinion. So amid all these changes, how should corporate PR departments best
Survey Results: Exploring Strategies for Media and Healthcare Companies in a Post-COVID Era
Online interviews now a well-established practice with 90% of respondents eager to continue, but face-to-face reporting still holds value In May 2023, COVID-19 was reclassified as a Class 5 infectious disease under the Infectious Disease Control Law, marking a significant milestone in the post-COVID era. As the pandemic subsides, our daily lives and business activities are gradually returning to normal. In light of these changes, COSMO PR conducted a second media survey in August 2024, following up on the first