COVID-19: Countering the Impact and Navigating Your PR Response

– Disclosing Sensitive Information and Planning Media Events –

The global spread of COVID-19 is showing no signs of abating. Companies are faced with the challenge of taking sufficient measures to prevent transmission and minimize impact, while simultaneously sustaining their business. In these circumstances, how should those of us in the field of public relations respond?

In today’s newsletter, we will apply some of the basic tenets of public relations to this unique situation and focus on two key areas with practical tips. Firstly, how to disclose sensitive information if an employee becomes infected and secondly, the critical decisions that must be taken when considering whether to go ahead with a press conference or media event in Japan.

Tomomi-NagasawaCOVID-19: Countering the Impact and Navigating Your PR Response
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