Kumi Sato

The Year in Review & Optimism for 2023

Dear Friends and Colleagues,
 
Preparations for the post-COVID-19 era have opened up new challenges for all of us, including how to operate remotely and taking precautions, such as continuing to wear masks even in the workplace.
 
Japan is still preparing to cope with an eighth wave of COVID, although, work and life are generally back to normal.

岩下裕司The Year in Review & Optimism for 2023
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The Year in Review & Optimism for 2022

Dear Friends and Colleagues,

This year is a special year for Cosmo Public Relations Corporation (“COSMO”). It marks our 60th anniversary. This occasion has allowed for some personal reflection on where COSMO has come from and where we would like to go in the future.

岩下裕司The Year in Review & Optimism for 2022
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The American Chamber of Commerce in Japan (ACCJ) Viewpoint: Revise Japan’s Immigration Laws to Allow Hiring of Foreign Domestic Workers to Support Japanese Women’s Participation in the Workforce

The American Chamber of Commerce in Japan (ACCJ) Viewpoint:
Revise Japan’s Immigration Laws to Allow Hiring of Foreign Domestic Workers to Support Japanese Women’s Participation in the Workforce

 

The ACCJ has issued three Viewpoints on this topic. The first two were issued in 2013 and 2015, with sponsorship from the ACCJ Growth Strategy Task Force. This most recent Viewpoint was issued in November 2020 and was sponsored by the ACCJ FDI and Global Economic Cooperation Committee and the Human Resource Management Committee.

Kumi Sato, President and CEO of Cosmo Public Relations Corporation, was the principal writer of this Viewpoint, which is one of her life’s work. Ms. Sato is dedicated to encouraging the Japanese government to ease immigration regulations that would allow foreign domestic workers to be sponsored by Japanese citizens, as is done in other Asian places such as Hong Kong and Singapore. The option to hire foreign domestic workers would help increase women’s participation in the workforce, contribute to the domestic economy, and aid Japan’s campaign to become an Asian Financial Center.

Direct link to the Viewpoint

Press Contact:
Cosmo Public Relations Corporation
Yoko Awata
email:yoko.awata@cosmopr.co.jp

岩下裕司The American Chamber of Commerce in Japan (ACCJ) Viewpoint: Revise Japan’s Immigration Laws to Allow Hiring of Foreign Domestic Workers to Support Japanese Women’s Participation in the Workforce
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Optimism for 2021

 

Happy New Year!

Each new year brings opportunity to bookmark our lives – to reflect and contemplate on our hopes for the year ahead. After the turmoil of last year I’m sure that, like me, you are more curious than ever of what the world will be like in 2021.

As a communications consulting firm specializing in healthcare, all of us at COSMO have been at the center of COVID-19, striving to help many healthcare companies and organizations that are committed to maintaining the health and quality of life of people in the midst of the pandemic.

In a shining example of the power of healthcare innovation, the latter half of 2020 finally brought some “light” at the end of the tunnel. We feel fortunate to have overcome the most difficult year in COSMO’s 60-year history.

Yet we cannot reflect on 2020 without thinking of those who suffered and still suffer from COVID-19, remembering those who have lost family members, friends, jobs, and much that was important to them.

Learning from the last year, COSMO will continue to evolve, be relevant, and seek to lead in every way. We have established three goals for 2021 to ensure we become a partner that makes even more impactful contributions to our clients’ businesses:

◇Continue to publish our Healthcare Insight Report, expanded to cover more therapeutic areas
Developed using COSMO’s proprietary patient survey data, our “Patient Insight Report: Cancer” was well-received after its publication last year. We will continue to publish the report and replicate its survey insight model for tracking healthcare trends across a range of disease areas and research topics.

◇Launch of patient advocacy portal site
As one of COSMO’s core services, a portal site dedicated to patient advocacy will be launched this year to promote the specialization to a wider audience. Serving as a hub, it will showcase best practices from Japan and abroad, creating a multi-stakeholder environment for developing patient-centric initiatives.

◇Launch of corporate reputation management tools and services
Corporate reputation is a critical business asset, but a lack of consistent metrics to evaluate it makes it difficult to manage long-term and strategically. COSMO will launch corporate reputation management tools and services this year that work in the Japanese market, drawing on best practices from global partners.

I hope that the anxiety and restrictions we have grown accustomed to will pass soon so that we may once again meet in person. It is my sincere wish that 2021 will be a special year for each and every one of you.

Kumi Sato,
President and CEO
Cosmo Public Relations Corporation

岩下裕司Optimism for 2021
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COSMO Healthcare Interview: “Japan in 10 Minutes”

No. 2: Dr. Masaharu Tsubokura, MD, of Hirata Central Hospital in Fukushima

As the second segment of COSMO’s “Japan in 10 Minutes” interview series, our CEO Kumi Sato interviews with Dr. Tsubokura, of Hirata Central Hospital in Japan.
In the interview, Dr. Tsubokura discussed the situation about PCR testing and Antibody testing in Japan.

Tomomi-NagasawaCOSMO Healthcare Interview: “Japan in 10 Minutes”
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Kumi Sato Speaks on Communication Strategy Frameworks at COINS Retreat Camp 2019

Cosmo Public Relations Corp. President, Kumi Sato, joined the Center of Open Innovation Network for Smart Health (COINS) and the Innovation Center of NanoMedicine (iCONM) to lecture on communication strategy. The COINS/iCONM event included a series of seminars under the central theme, “Looking ahead to the arrival of globalization and the AI era.” The COINS/iCONM event was attended by doctors and researchers specializing in smart nanomachines.

Sato’s lecture was entitled, “How to Effectively Communicate – Communication Leadership.” In her presentation, she instructed participants how to consider healthcare communication strategies beyond ad hoc tactics by harnessing COSMO’s communication framework. She began by introducing how COSMO uses an “umbrella framework” to approach core healthcare communication challenges.

ObaKumi Sato Speaks on Communication Strategy Frameworks at COINS Retreat Camp 2019
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Navigating the Japan healthcare landscape over the past 12 months

After nearly 60 years in business since it was established, COSMO reflects on the past 12 months of helping MNCs navigate Japanese healthcare communications.

Healthcare Communication Consulting

Healthcare communications consultancy has grown further into our core offering since we first committed to this space over a decade ago. This year, COSMO was a leading consulting agency for one of the largest M&A deals by a Japanese company.

We also managed product launches across varied disease areas and proactively communicated clinical milestones. COSMO provided English and Japanese communication services across preclinical to launch phases for both established pharmaceutical companies and upcoming biotech companies.

ObaNavigating the Japan healthcare landscape over the past 12 months
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ACCJ 70th Anniversary

On October 16, 2018, the American Chamber of Commerce in Japan (ACCJ) celebrated its 70th anniversary at the Grand Hyatt Tokyo.

The ACCJ was established 70 years ago when founding ACCJ President Dennis McEvoy met General Douglas MacArthur to discuss the great potential of the ACCJ as a force for good. Since then, the ACCJ has become a primary voice in the US–Japan economic partnership and the premier foreign business organization in Japan.

ObaACCJ 70th Anniversary
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